Valentine’s Day is just weeks away and whatever gift you give your boo must come with a card filled with heartfelt words. We have so many chic cards that make a lovely canvas for those words and depending on what the relationship is like with your Valentine, we have you covered. Sweet? Check. Flirty? Check. Friendly? Check.

Our newest addition to the LoweCo. paper family is our HEART YOU on blush cardstock. A little love goes a long way.

SWEET

When your Valentine is a ‘words of affirmation’ person and you know that keepsake card will be read over and over again for years to come, make sure you choose one of these long-lasting messages on our 100% cotton card-stock. These cards pair well with some Kate Weiser chocolates and maybe even a kiss on the cheek.

Largo ISN’T SHE lovely

NEW! BLUSH Heart you

Be Valenmine

ILY

Our HELLO, YOU in blush is a cheeky little chicky. Kinda flirty, kinda winky, could be for BFFLs though. She’s a versatile one.

FLIRTY / CHEEKY / SEXY

When you know your sweetheart expects nothing more than a meal and a makeout, these cards are def for you. Nothing more than your signed name and a lipstick mark inside the flap of the card is needed because they’ll know. Oh, they’ll know. These messages pair verrrry well with a glass of wine and some lingerie.

YOUR tush IS THE ONLY ONE I WANNA SQUISH

I WOULD double tap THAT

Noir Marilyn lips

Blush hello you

flirt POCO pack - TUSH, DOUBLE TAP, MY FAVORITE COLOR IS BYOU

BFF-y

You’ll be celebrating this holiday with your Galentine, your favorite chick flicks and some rosé. A lot of rosé :) Your girly girlfriend hopes for a note to commemorate the evening and maybe the cork(s) you spill open together. These ones pair well with some at least two negative Covid tests if you want an in person hug or cozy robes and a strong internet signal.

BLush Marilyn lips

you are loved

girl talk POCO pack

VALENTINESSS

When you welcome your kids to crash your Valentine’s Day and have the playful plan of making heart-shaped pizzas and watching Frozen because true love can look lots of different ways (sister power!). The following cards go hand in hand with hand washing before cooking (or opening the envelopes) and a tiny silicone cup of those evergreen sweetheart candies.

i got you babe

pack amore

NEW! BLUSH Heart YOU

We feel like taking a nap after spouting out all our cards that are great for Valentine’s Day! But we hope you’re inspired to do the exact opposite and shop our picks. And the beauty of our messages is that only one of the cards above is strictly for the lurve holiday and all the others are versatile for all types of occasions, all year long. Happy loving!

LoweCo.’s new Herb Cards That Grow™ are as versatile as the herbs that sprout from them. You can give them as condolences, celebrations, ‘just because’ occasions and whoever receives them will have a spectrum of recipes to cook with them after they become the staple in the house we know they’ll be. We wanted to show you which are some of our favorite culinary ways to use our new and exciting Cards That Grow™.

Our Herb Cards That Grow Collection in macho size.

Photo of Brisket with Fennel and Herbs by Alex Lau, food styling by Pearl Jones and prop styling by Sophie Strangio for Bon Appetit

Parsley

‘OH SO VERY GRATEFUL’ blind-embossed on blue tinted plantable paper

Parsley has multiple health benefits - reduces your cancer risk, improves your immune function, beats inflammation, fights disease, and protects your blood vessels. It also makes your food picture perfect. All important things and we are OH SO VERY GRATEFUL :) Here are a couple recipes to utilize your card in some of our favorite ways — and just like our benefits, functional and too good to pass up.

‘Better Than Celery Juice’ Juice

Tangy Brisket with Fennel and Herbs

Is your mouth watering yet? Same.

Shop this card here.

Lemon Mint Curd: Photo above and recipe below by Taste of Home

Lemon Mint

‘YAY’ blind-embossed on yellow tinted plantable paper

Lemon Mint is also called Horsemint, Lemon horsemint, Plains horsemint, Purple lemon mint (the flowers are actually purple) , and Lemon Bee Balm. It is not the same as what we call just plain “mint” but it’s related to the mint family. It has a refreshing minty-lemony flavor so you can use it to replace any other mint with garnishes and seasonings, especially when you need a hint of citrus. Use crushed lemon mint in curries, Greek dishes, and lamb roasts, or as flavorings for jams, jellies, and canned fruit recipes. Mix chopped lemon mint with your fruit smoothies, or toss with summertime fruit salads. Once your leaves start to sprout and you have some to spare, throw some fresh, crushed lemon mint in your iced tea, infuse it with vodka or make homemade lemon mint iced tea and sorbets. Lemon mint is a delicious complement to berries, melons and goat cheeses. I know I don’t need another excuse to eat chevre, do you? And YAY, here are some gourmet recipes you can use your card’s leaves for:

Lemon Mint Curd

Lemon Mint Iced Tea

Just looking at those recipes makes me want to fill my whole house with lemon mint plants.

Shop this card here.

Photo of Peach Focaccia with Thyme by Linda Xiao for The New York Times. Food Stylist: Monica Pierini

Thyme

‘(GIFT ICON)’ blind-embossed on off-white tinted plantable paper

Thyme. What a gift. Well, that and actual time. Our thyme plantable card is truly one of bestsellers because it’s versatile, chic and GROWS INTO THYME. This particular product can be given for nearly any gifting occasion and oh how the thyme will fly (off the shelves). With a shelf-life of three years, I would hoard all these plantable cards for literally anyone that you fancy and dole them out constantly because driving to the store just for a last minute card? Ain’t nobody got thyme for that.

This herb is extremely adaptable and has a lovely and gentle flavor that blends beautifully with just about anything. It's taste is a bit earthy with lemony and minty tones and we always think about adding the flavor to recipes in the winter thyme. (Too many thyme inserts? You should just be glad we don’t have all the thyme in the world to keep going.) Click the links below for two gourmet recipes by the NY Times — so you know they’re good — and shop our cards while you salivate. Oh and the second recipe has TWO of our herbs in the ingredient list. Party time. It’s parsley thyme.

Peach Focaccia with Thyme

Roasted Carrots with Parsley and Thyme

Shop this card here.

Photo of BA’s Best Pesto by Alex Lau for Bon Appetit

Basil

‘BEST DAY EVER’ blind-embossed on green tinted plantable paper

When you make these recipes from the plants you grew through our cards, it’ll be the BEST DAY EVER. We’re huge basil fans over here — I mean, it is one of the most popular herbs in existence so of course we’re fans. It can be used in all types of cuisine: Italian, Thai, Modern American…it truly is the King of Herbs and our most popular card of the collection for good reason. We didn’t have enough space to showcase all our favorite recipes and ways to cook with the basil grown from our plantable card, but below are two of our top ones. Bon Appetit!

Shrimp and Basil Stir Fry

BA's Best Pesto : Video

Shop this card here.

Catherine Giudici Lowe with her Un-Fried Rice Recipe for Glamour Magazine, 2014.

Before our Founder Catherine Giudici Lowe was the owner of our luxury stationery brand, she was a graphic designer and a food blogger in Seattle. Her love of food and design collides in this article and the new Herb Cards That Grow™ Collection. If you have any additional recipes you’d like to share with us using the herbs that grow from these cards, please comment below. We can’t wait to see what you come up with.

Shop our entire herb collection here.

Lemon Mint Source: MySeedNeeds.com

This week, LoweCo. is re-launching our coveted Cards That Grow™, an eco-friendly initiative featuring plantable high-end greeting cards but this time with something very new.

Our inaugural plantable cards featured non-invasive wildflower seeds on off-white with purple speckled recycled paper. This holiday season, we’re offering a variety of colors, a variety of herb seeds, a variety of sayings on our plantable paper.

Lemon mint, basil, parsley, and thyme — all grown from our Cards That Grow™ Collection of herb plantable cards. With a shelf-life of 3 years, our new herb cards can be gifted all year long for an array of occasions with the security of knowing your recipient can plant them at their perfect time.

This collection will consist of four blind-embossed cards with messages ‘YAY’, ‘BEST DAY EVER', ‘OH SO VERY GRATEFUL’ and a GIFT ICON for all types of occasions. These ultra popular cards will come in both of our unique sizes: a folded 3x3” (our poco) and a flat 5X5” (our macho). Each card will be accompanied with a custom envelope made with 100% recycled paper, encased in compostable packaging and recyclable instructions on how to plant your exciting new card.

YAY blind embossed on our yellow tinted Yellow Mint paper

BEST DAY EVER blind embossed on our green tinted Basil paper

OH SO VERY GRATEFUL blind embossed on our blue tinted Parsley paper

(gift icon) - blind embossed on our off-white Thyme paper

LoweCo. is known for its all white, 100% cotton, blind-embossed greeting cards for all occasions and they are taking the same high-quality product and bringing them to the next level with Cards That Grow™. These plantable cards are made with 100% recycled paper embedded with a variety of herb seeds and all proudly made in the USA. Each card is also hand-packed by owner Catherine Giudici Lowe in Dallas, Texas.

Perfect for standout holiday cards, on the bench for condolences, great for housewarming or hostess gifts, these cards will be remembered far longer than for the occasion they were intended for.

“THESE WILL BE THE SEASONINGS OF THE HOLIDAY SEASON.”

— catherine giudici lowe

Our Cards That Grow™ Collection has been our most successful collection year after year and now we are growing the collection by adding herb seed-embedded paper. Wildflowers have been wildly popular and we have no doubt that our Basil, Lemon Mint, Thyme and Parsley cards will be the hit of the holiday season.

Make sure you hoard all the cards you can as soon as you can because they are only available for a limited time and they will sell out quickly, as our plantable collections do.

Let your words flourish on LoweCo.’s Cards That Grow™.

Our New LARGO cards are gonna be HUGE.

Frame-worthy, crowd-pleasing, statement-making cards. Our new 8x8 inch cards are meant for big groups but are perfect for a card-giver that loves leaving a great (big) impression. LoweCo. now features cheeky cards in poco (3x3” folded), macho (5x5” flat) and largo (8x8” flat) sizes — all for your different gifting needs. Our smallest size is meant to be hand-snuck, our middle size is meant for you to divulge and our now biggest size is meant to be celebrated.

Our Largo messages:

ISN’T SHE LOVELY Originally created to celebrate Mother’s Day in honor of Catherine’s mother.

HAPPY HAPPY One of our most popular sayings in all three sizes and our most popular in our seasonal Cards That Grow™ collection.

YOU’RE THE VEST I SHOES YOU This saying was of the original five messages available to LoweCo. at its inception and was inspired by Catherine’s love of fashion.

These cards are appropriate for all types of occasions but for our most popular suggested ideas, refer to our matching game below.

Our giant cards are accompanied by a giant envelope and two postage stamps if you’d like to snail mail them. (Yes, the USPS mails just about anything if you slap enough postage on it.) There is also an opportunity for you to gift this size with an acrylic, magnetic frame or a hand-decorated faux pearl white frame to truly commemorate the occasion.

“I wanted to give groups the opportunity to share in the celebration of someone special to them. Instead of getting the run-of-the-mill flashy card that the birthday boy or girl is used to, our chic and timeless Largo card is just asking to be framed and kept forever.” - Catherine Lowe

Largo cards make a lasting impression and will be cherished with the memory of all that have signed it.

Match OUR LARGO sayings on the left to a suggested occasion on the right:

A: YOU’RE THE VEST I SHOES YOU

B: HAPPY HAPPY

C: ISN’T SHE LOVELY

1. Bachelorette Party Keepsake

2. Office Birthday Party

3. Fashion Collection Launch

4. Fashionista Birthday

5. Mother’s Day Memento

6. Baby Shower Keepsake

7. Wedding Shower

8. Anniversary Party

9. Milestone Gift
   
   
   
   

Pass our HAPPY HAPPY Largo card around the office for a beloved coworker’s birthday. Up it even more by presenting it once signed in one of our exclusive frames. #werk

Shop our Largo cards as individuals, paired with our acrylic frame or within our faux-pearl frame.

Our limited-edition blush cards with rose-gold foil icons on Strathmore cotton stock.

Our Nudist Collection in all white is still all right but we are launching a new collection next week.

Get ready to blush. LoweCo. launches its all new, limited-edition Blush Collection next week in Dallas. THIS IS OUR FIRST STAB AT THE COLOR WHEEL PEOPLE. The collection will feature our signature blind-embossed messages (with a new saying to boot) and two rose-gold foil messages in icon form on our sweet 3x3in poco cards. HELLO YOU is the newest saying that rounds out our ISN’T SHE LOVELY, HAPPY HAPPY and WOOHOO options.

Our new blush stationery will be displayed for purchase with THANK YOU, Marilyn lips and text bubbles foiled in rose-gold and accompanied with self-sealed euro-flap envelopes and special stamps to make snail-mail even easier. (Stamps are included, you say?!) Each card will be 5.1875in squares (a la our macho cards and invitations) and available in sets of ten and 20.

We’d like to think Elle Woods would be slipping these notes to all her new friends in class, maybe with a little spritz of her perfume. She likes to make just as big of a statement as we do.

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Are you in the Dallas-Fort Worth area? Join us at the Rebecca Taylor boutique in NorthPark Center from 5:30pm-7:30 next Thursday, November 1st to help us celebrate this very exciting launch. Sips and sweets will be provided and Rebecca Taylor will be offering in-store discounts as well during the event so it’s an event that you can’t miss. Shop our limited-edition blush collection and more LoweCo. giftables.

Starting Thursday, May 17th, our founder Catherine Lowe will be taking maternity leave to have her second human baby. (Third baby, if you count LoweCo.) We are so grateful for your interest in our products and even more grateful for your orders, but please forgive us as your orders will be a few days delayed in shipping. We hope you understand the holdup, our only employee will be quite indisposed for a couple days :)

Thank you so much for supporting our LoweCo. family!

Mother's Day is here and we have some last-minute gift ideas for a one stop shop. Whether your mom is near you or not, we would love to be a part of your present. Our founder, Catherine Lowe, will be a second-time mom within the next couple weeks and would love to tell you her top picks for the moms in your life.

Modern Moms feature in Modern Luxury Dallas, May 2018.

For more traditional moms -  Moms are well known for being timely and prepared. Our Thank You cards Gift Set is such a sustainable gift for the mothers who are your role model for a classy display of gratitude. Now available with first-class stamps for our uniquely-sized euro-flap envelopes to make mailing your cards super easy peezy.

We also just released our very popular New Year, All Year Macho Deluxe Pack that includes our chic cards for events that happen every year so it makes it super convenient for moms. My mom always had a box of cards for any occasion ready to be shared and I always admired that about her. This pack is for her!

For more modern moms - Modern moms are all about having the most unique pieces. Our Pearl Frame with embossed print couldn't be more one-of-a-kind. Hand-adorned with faux pearls and gold details by yours truly, none of our white frames are the same. Mom can stand it up at her vanity to be reminded of your love or hang it on the enviable gallery wall in her closet. We also offer our three prints in a LoweCo. signature Acrylic Frame which is a more modern but less feminine way to hang one of our chic 100% cotton prints.

Does the mom in your life host epic parties? Our Invites make the perfect gift for her next luxurious dinner party. Featuring "COME TO MY PARTY YOU DA YOU DA GUEST" blind-embossed on the front and gold-foil sections to write in the party details, it'll make every guest want to RSVP ASAP.

For long-distance moms - Our Direct Card Delivery program is perfect for the intention of sharing the special day together with the convenience of getting her a card quickly. Let me personally scribe your message to her, all you have to do is let us know which card she'd adore and a couple other details to make it happen.

For moms in the Dallas/Fort Worth area - This Saturday, I'll be at Northpark Center's Akola Project store in Dallas from 1-2pm selling cards for those last minute gifters. I'll help you choose the perfect card and gift for your mom! Also, we are just recently available in Dr. Delphinium's shop on Lovers Lane so reserve a high-end bouquet delivery and one of our coveted plantable cards.

For all moms -  Our top selling cards for sweet sentiments on our thick 100% cotton card-stock are LOVELY, HAPPY and ILY . You should read each of the descriptions to see where my inspiration came from :)

All moms know what they like but not all people that are giving to said moms know what to get. How about a Gift Card so they can get our stationery when it launches this Fall or anything that's available right now on our site? Sounds like a stellar and fool-proof plan.

+ PLUS +

Ideas on what to write inside so the card is all you need for a gift - "Mom, let's do lunch on me. I love you so very very. Happy Mother's Day!" "You're the best mommy, I wanna treat you as much as you've treated me. Tell me when you can fit in a spa day and I'll make it happen." "Happy Mother's Day! You're such a great mom, you deserve it all. You really do. But would you settle for a facial? I love you!"

Best pens to write on our cards - Soy ink is best for our Cards That Grow collection, but any pen will work on our plantable cards! For our classic white collection, I've found that the Pilot G2 Fine/07 is the smoothest and cleanest pen for legible handwriting.

What's on my wishlist for Mother's Day - A massage, time outside with my short-lived and treasured family of three and to make homemade brownies and eat them all. I'm pretty easy :)

Looking into the crystal ball of the future - Getting mom a gift on our site today? Honor her and be extra mom-like by preparing for Father's Day and graduations. Our DAD YOU RAD and CONGRADS cards and even HIGH FIVE are waiting for you.

We know, we know, with this new year you've vowed to eat better and move more. But on your list is probably 'save more money', are we right? Well, we want to help you reach your goal and even do a bit more for ya. 

Our New Year, All Year Macho Pack features 12 macho size cards, 12 corresponding opaque envelopes and 12 stamps.

Our new New Year, All Year Packs (in Standard and Deluxe) solve your problem all year of being unprepared for special occasions. We've all been there, "Shoot! It's so-and-so's birthday and we totally forgot to get her anything! Swing by CVS so we can pick her up at least a card." What if you already had a beautiful card in your possession that made it seem like it was meant for her since the day after her last birthday? We want your loved ones to feel that special. No rushing, no sub-par cards, no adding "belated" to the message.

"My mom used to have this box of cards for any type of occasion ranging from condolences to congratulations that she used to delicately and intentionally rifle through. These packs are inspired by her. She would always be very timely and thoughtful when a message should be communicated and every year I vow to be more like her. Here's to you, Marms!"

- Catherine Lowe

And maybe more importantly, our New Year, All Year Packs also save you moolah. Our Standard Pack is $35 less than if you were to buy the 12 stunning cards and stamps individually and our Deluxe saves you $54. This all sounds so amazing, right? Well, with one click of a button, you could make your resolutions to be more prepared and organized come true. And heck, this could begin a whole new Grown-up You who always seems to have it together.

Oh, and for all those of you who want to be better to the environment, we snuck in one (or two, in our Deluxe Pack) of our coveted Cards That Grow cards. Unavailable otherwise before we launch the initiative again in Spring, our packs are the only way to get a plantable card for months.

We also kept to our resolution to make our products more convenient for our customers and included a special stamp for each of your uniquely shaped cards in our Packs. A traditional first-class envelope requires $0.49 and a trip to the post office, but we included a $0.70 stamp for square envelopes and you don't need to bother with USPS at all - saving you time and energy. We want to be a part of why your 2018 really is becoming the best year yet. 

Have other resolutions? 

To make your house prettier : Shop our prints & frames

To be more intentional : Check out our Direct Card Delivery program

To be more gracious : Stock up on our Thank You Cards

The much-anticipated and high-anxiety season is already here. We would love to help solve some of your gift shopping problems by showing you pieces for everyone on your list. 

N E W  NAUGHTY NICE  -  Our classic 100% cotton card in both poco and macho sizes, blind-embossed with NAUGHTY NICE and boxes to check which the recipient has been this year. Call yourself Santa and place your handwritten note on their gift under the tree. 

N E W   HAPPY HAPPY  -  LoweCo. wants to celebrate every occasion with you 100% cotton card in both poco and macho sizes, blind-embossed with HAPPY HAPPY on the front of each card. Stock up on these new cards; there's always something and someone to spread your happiness to, all year long.

Gift Tags  -  Our gorgeous gift tags sold out last year. Don't let it happen to you this time around. Gold foil-stamped TO and FROM on 100% cotton cardstock with gilded ribbon loop. Sold in packs of five.

Invites  -  Double-sided embossed and gold foil-stamped invitations on thick 100% cotton cardstock for any dinner party, intimate holiday gathering, event for the Christmas season and beyond.

N E W  &  L I M I T E D    Pearl Frame with LoweCo. Print  -   Hand-placed faux pearls and gold ornaments in assorted sizes by Catherine Lowe adorn a white square frame with one of our three 8x8" blind-embossed prints. Each of our pearl frames is limited and one-of-a-kind which makes them the perfect gift for a coveted friend or for yourself. 

N E W  &  L I M I T E D     Acrylic Frame with LoweCo. Print  -   For the functional minimalist who appreciates beautiful things. Our acrylic frame was custom designed by Catherine Lowe to house our pretty prints. Each brass stud was hand-placed by Catherine herself to add even more sophistication and class to the already chic frame. This open-faced frame allows our blind-embossed messages to create the shadows and depth they deserve. Available with a magnetic closure and sawtooth hook to hang on your chosen wall.

MARY HAD A LITTLE BABY JESUS  -  Catherine's personal favorite - it makes her giggle every time! -  will be a favorite to all those that receive it and a sweet reminder as to why this season is so special. 

NUTMEG: A SEASONAL GREETING  -  For all those who enjoy baking or baked goods (aka everyone), our cutesy spice card does the trick. "Seasons Greetings" is so 10 years ago!

MISTLETOE ME   -  Christmas can be a kissable holiday with the right person - and with the perfect nudge. Wink at your bough with the help of our flirty card.

Holiday Pack  -   The classic three pack of holiday cards for all your gifting needs. Includes BABY JESUS, NUTMEG and MISTLETOE in your choice of size (poco or macho).

Gift Set  -  A chic and useful addition to any desk or home office. Have a friend who is gifted at writing timely Thank You Cards? Have a relative who loves to say "hi" and let you know what they're up to at all the time? Our gift set allows those loved ones to share their passion through our high-end cards they can use as stationery. Twenty assorted cards, corresponding envelopes and a special acrylic box to house them. The gift that truly keeps on giving.

Hello LoweCo readers! I’m Emily Wells, the gal behind the LoweCo. website design. I am so excited to be popping in today with some of my favorite website and SquareSpace tips! I am really passionate about helping small business owners gain clarity, confidence, and success in their business, and I do that by helping them build a strong brand, which of course, includes the website! I understand that it can be a daunting task to build and even update your website, so, here’s 3 easy tips that you can use today to up-level your website and turn browsers into buyers.

1. Make it a home run… on your home page.

You have about 8 seconds to capture someone’s attention and keep them on your website. While that may initially sounds scary, it's ok because with the right tools, you can capture their attention and keep them scrollin’ scrollin'. Your home page should immediately give your visitors a few things. 

1. Quickly show or tell visitors what you do.

If you are a service based business, at the top of your home page, you should say exactly what you do right off the bat. If you are a product based business, show them the goods right away, and get them as close as you can to the “shopping cart” as quickly as possible. While they may not purchase immediately, it will get them used to how it all works by the they are ready to hit "Add to Cart". 

2. Show your beautiful face.

Come on now, don’t be shy! Whether you are product or serviced based, potential buyers connect so much with the people and story behind a brand. Show them your pretty face and they’ll automatically want to know more! It doesn't have to be a professional headshot. It can be fun or serious, looking at the camera or looking away. Whatever is on brand for you, boo!

3. Give them quick access (through links) to the most important areas of your site.

That may sound like a lot of information to fit into a small space, but you can showcase it beautifully in a few different ways. Have a slideshow at the top of your page, have a gallery grid with quick links to each area of your site, or do a magazine type layout with several pages stacked on top of each other. 

Squarespace tip:
Use Index pages to create long, scrolling pages, with beautiful imagery and different sections. Index pages can be found on most of the new Squarespace templates. We did this throughout Catherine’s website to really draw users in and keep them on each page. Index pages are great for mobile devices too, because it's easier to keep scrolling on one page, rather than switching to lots of different pages. You can break up each section using images, or even add in a color block for variation. We used images all throughout Catherine's site, and used a color block on the "Haute off the Press" section.

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2. Beef up your About page

Did you know that other than home page, your about page is the most viewed page? Your customers want to see your beautiful face and get to know what your brand is all about! Use this page to let visitors know about your services or product , but also really let them in on you personally. Share your story, why you're passionate about what you do, and even your history (like we did on this website!). Don’t be afraid to be funny, deep, quirky, emotional, etc. Be you!

Squarespace tip:
You can make your pages fun and interactive by adding in different sections that your visitors can enjoy. Consider adding a scrolling image gallery (a Carousel Gallery in SquareSpace), or even a slideshow that shows fun facts about you instead of images. Within SquareSpace you can even add in your instagram feed, maps to your location, and detailed forms that you can use to gather important customer information, or even for a fun “quiz” your visitors could take. 

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3. Good Photography is Key

A website is only as beautiful as the photography! You can have the most gorgeous layout and typography, but if the photos aren’t up to par, the website will fall behind. A great idea is to set up a brand photoshoot with a professional photographer, or even set aside a day to shoot some photos yourself. Make sure that all of the colors in your clothing, props, backgrounds, etc. are consistent with your brand and the feel you want for your website. Consider also the layout of your website. For instance, a lot of sites (like this one!) use horizontal banner images at the tops of the pages, so your photos would need to be horizontal. Check out my article here for more tips on how to prepare for a brand photoshoot! 

Squarespace tip: 
You can easily change the focal point of your image with a quick move of a button in Squarespace. This is especially important when viewing on mobile. This keeps heads from being cut off, or your most important elements from being left behind when someone is taking a scroll through your website. All you have to do is hover over the image to reveal a small circle, that you can then move to whatever part of the image you want to focus on.

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If you are ready to give your brand or website a refresh, I would love to hear from you! You can find me at emilywellsdesign.com or on instagram @emilywellsdesign. In my small corners of the internet, you’ll see my designs, and hopefully get inspired with helpful tips, blog articles, and free downloads. All of which you can access today to gain more clarity and confidence in your brand. I’m cheering for you!