HOLIDAYS ARE HERE

The much-anticipated and high-anxiety season is already here. We would love to help solve some of your gift shopping problems by showing you pieces for everyone on your list. 

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N E W  NAUGHTY NICE  -  Our classic 100% cotton card in both poco and macho sizes, blind-embossed with NAUGHTY NICE and boxes to check which the recipient has been this year. Call yourself Santa and place your handwritten note on their gift under the tree. 

N E W   HAPPY HAPPY  -  LoweCo. wants to celebrate every occasion with you 100% cotton card in both poco and macho sizes, blind-embossed with HAPPY HAPPY on the front of each card. Stock up on these new cards; there's always something and someone to spread your happiness to, all year long.

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Gift Tags  -  Our gorgeous gift tags sold out last year. Don't let it happen to you this time around. Gold foil-stamped TO and FROM on 100% cotton cardstock with gilded ribbon loop. Sold in packs of five.

Invites  -  Double-sided embossed and gold foil-stamped invitations on thick 100% cotton cardstock for any dinner party, intimate holiday gathering, event for the Christmas season and beyond.

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N E W  &  L I M I T E D    Pearl Frame with LoweCo. Print  -   Hand-placed faux pearls and gold ornaments in assorted sizes by Catherine Lowe adorn a white square frame with one of our three 8x8" blind-embossed prints. Each of our pearl frames is limited and one-of-a-kind which makes them the perfect gift for a coveted friend or for yourself. 

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N E W  &  L I M I T E D     Acrylic Frame with LoweCo. Print  -   For the functional minimalist who appreciates beautiful things. Our acrylic frame was custom designed by Catherine Lowe to house our pretty prints. Each brass stud was hand-placed by Catherine herself to add even more sophistication and class to the already chic frame. This open-faced frame allows our blind-embossed messages to create the shadows and depth they deserve. Available with a magnetic closure and sawtooth hook to hang on your chosen wall.

MARY HAD A LITTLE BABY JESUS  -  Catherine's personal favorite - it makes her giggle every time! -  will be a favorite to all those that receive it and a sweet reminder as to why this season is so special. 

NUTMEG: A SEASONAL GREETING  -  For all those who enjoy baking or baked goods (aka everyone), our cutesy spice card does the trick. "Seasons Greetings" is so 10 years ago!

MISTLETOE ME   -  Christmas can be a kissable holiday with the right person - and with the perfect nudge. Wink at your bough with the help of our flirty card.

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Holiday Pack  -   The classic three pack of holiday cards for all your gifting needs. Includes BABY JESUS, NUTMEG and MISTLETOE in your choice of size (poco or macho).

Gift Set  -  A chic and useful addition to any desk or home office. Have a friend who is gifted at writing timely Thank You Cards? Have a relative who loves to say "hi" and let you know what they're up to at all the time? Our gift set allows those loved ones to share their passion through our high-end cards they can use as stationery. Twenty assorted cards, corresponding envelopes and a special acrylic box to house them. The gift that truly keeps on giving.

Catherine LoweComment
Tips for Up-ing Your Website Game

Hello LoweCo readers! I’m Emily Wells, the gal behind the LoweCo. website design. I am so excited to be popping in today with some of my favorite website and SquareSpace tips! I am really passionate about helping small business owners gain clarity, confidence, and success in their business, and I do that by helping them build a strong brand, which of course, includes the website! I understand that it can be a daunting task to build and even update your website, so, here’s 3 easy tips that you can use today to up-level your website and turn browsers into buyers.

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1. Make it a home run… on your home page.

You have about 8 seconds to capture someone’s attention and keep them on your website. While that may initially sounds scary, it's ok because with the right tools, you can capture their attention and keep them scrollin’ scrollin'. Your home page should immediately give your visitors a few things. 

 
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1. Quickly show or tell visitors what you do.

If you are a service based business, at the top of your home page, you should say exactly what you do right off the bat. If you are a product based business, show them the goods right away, and get them as close as you can to the “shopping cart” as quickly as possible. While they may not purchase immediately, it will get them used to how it all works by the they are ready to hit "Add to Cart". 

2. Show your beautiful face.

Come on now, don’t be shy! Whether you are product or serviced based, potential buyers connect so much with the people and story behind a brand. Show them your pretty face and they’ll automatically want to know more! It doesn't have to be a professional headshot. It can be fun or serious, looking at the camera or looking away. Whatever is on brand for you, boo!

3. Give them quick access (through links) to the most important areas of your site.

That may sound like a lot of information to fit into a small space, but you can showcase it beautifully in a few different ways. Have a slideshow at the top of your page, have a gallery grid with quick links to each area of your site, or do a magazine type layout with several pages stacked on top of each other. 

Squarespace tip:
Use Index pages to create long, scrolling pages, with beautiful imagery and different sections. Index pages can be found on most of the new Squarespace templates. We did this throughout Catherine’s website to really draw users in and keep them on each page. Index pages are great for mobile devices too, because it's easier to keep scrolling on one page, rather than switching to lots of different pages. You can break up each section using images, or even add in a color block for variation. We used images all throughout Catherine's site, and used a color block on the "Haute off the Press" section.



2. Beef up your About page

Did you know that other than home page, your about page is the most viewed page? Your customers want to see your beautiful face and get to know what your brand is all about! Use this page to let visitors know about your services or product , but also really let them in on you personally. Share your story, why you're passionate about what you do, and even your history (like we did on this website!). Don’t be afraid to be funny, deep, quirky, emotional, etc. Be you!

 
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Squarespace tip:
You can make your pages fun and interactive by adding in different sections that your visitors can enjoy. Consider adding a scrolling image gallery (a Carousel Gallery in SquareSpace), or even a slideshow that shows fun facts about you instead of images. Within SquareSpace you can even add in your instagram feed, maps to your location, and detailed forms that you can use to gather important customer information, or even for a fun “quiz” your visitors could take. 



3. Good Photography is Key

A website is only as beautiful as the photography! You can have the most gorgeous layout and typography, but if the photos aren’t up to par, the website will fall behind. A great idea is to set up a brand photoshoot with a professional photographer, or even set aside a day to shoot some photos yourself. Make sure that all of the colors in your clothing, props, backgrounds, etc. are consistent with your brand and the feel you want for your website. Consider also the layout of your website. For instance, a lot of sites (like this one!) use horizontal banner images at the tops of the pages, so your photos would need to be horizontal. Check out my article here for more tips on how to prepare for a brand photoshoot! 

 
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Squarespace tip: 
You can easily change the focal point of your image with a quick move of a button in Squarespace. This is especially important when viewing on mobile. This keeps heads from being cut off, or your most important elements from being left behind when someone is taking a scroll through your website. All you have to do is hover over the image to reveal a small circle, that you can then move to whatever part of the image you want to focus on.


 
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If you are ready to give your brand or website a refresh, I would love to hear from you! You can find me at emilywellsdesign.com or on instagram @emilywellsdesign. In my small corners of the internet, you’ll see my designs, and hopefully get inspired with helpful tips, blog articles, and free downloads. All of which you can access today to gain more clarity and confidence in your brand. I’m cheering for you!

Emily WellsComment
Send 'em straight with Direct Card Delivery

Direct Card Delivery: our new and extremely convenient program just for you. Handwritten LoweCo. cards with your messages to make your recipient will feel the Lowe in more ways than one. 

Direct Card Delivery is here. Who doesn't love to receive a good (beautiful) card in the mail? We can make that feeling come true for your chosen few and you won't even have to lift a finger, boo.

The effort that is put into mailing a card is obvious. You chose the card with intent, you chose the right pen for the type of paper your card was made with, you wrote a heartfelt message that was carefully crafted, you got their mailing address, you bought a stamp, you went to the post office to mail it. All of those steps still apply with our new Direct Card Delivery program, except it's all in one swift step. And you don't have to get out of your PJs - or even your bed - to do it. 

Just like any delivery service for flowers (but even more luxury), we will extend your exact letter where you want it to go. Type what you want your friend, loved one, relative to read and we'll make sure that's what they read.

And you don’t have to get out of your PJs - or even your bed - to do it. 

Let's say you want to give someone a LoweCo. card but you only have 4 days until their birthday. You don't live in the vicinity of a boutique that sells our cards and you don't want to wait for the 2-day shipping plus the USPS unknown-time-frame that is ground shipping. We want to help. Well, specifically, Catherine Lowe wants to help and in exchange, she'd love to get carpal tunnel. In order for us to spread the Lowe, we've gotta get to spreading. Catherine Lowe will write each of your messages to whomever you deem deserving of a LoweCo. card.

Pocos are Catherine Lowe's signature size, reminiscent of her days courting Sean on The Bachelor. Want a poco with a little note? Catherine will scribe your short and sweet message and mail it in a macho envelope.

Pocos are Catherine Lowe's signature size, reminiscent of her days courting Sean on The Bachelor. Want a poco with a little note? Catherine will scribe your short and sweet message and mail it in a macho envelope.

How to order your very own LoweCo. card to be directly delivered:

1. Click the "DIRECT CARD DELIVERY" tab

2. Choose the card you want for each person you want to send to (incl. size and saying)

3. Type your message - Catherine Lowe will be the one to write everything exactly as you type it (please no derogatory messages though!)

4. Enter the mailing address you want it to be delivered

5. Wait for your loved one to be delighted by it all

 

All of our cards are available for Direct Card Delivery which means the opportunities, events that warrant a card and recipients are endless. With LoweCo.'s new Direct Card Delivery, the mailbox is making a comeback.

Catherine LoweComment
LoweCo. is Loco for CLowe

Lately, I've been thinking about LoweCo. and how I see it from your perspective. Initially, I didn't want my face to be a huge part of the brand because I knew the quality of its products were sound and I wanted it to succeed by that merit alone. Then I realized that my story and I are a huge part of the brand innately since the inspiration came from how Sean and I got to know each other. I saw other business owners that started out in the public eye - Reese Witherspoon, Jessica Alba, Bethenny Frankel, among the many - and I realized that our passions make the brand more relatable. Now, I've decided to take LoweCo. in a direction that I'm proud to say I'll be more the face of and with your help, my little stationery company can be a luxury lifestyle brand that you'll love to support.

A week or so ago, I reached out to the followers of LoweCo.'s Instagram account (if you aren't following, you should!) and asked them to ask me questions that they were curious about. Questions about the brand, personal questions, questions that made me uncomfortable (SEAN LOWE WHY ARE YOU ASKING ME SUCH A QUESTION PUBLICLY THAT I HAVE TO ANSWER)

Here are my responses. Enjoy :)

 

Here's the final product and me for the first real evidence of LoweCo.'s existence.

Here's the final product and me for the first real evidence of LoweCo.'s existence.

LoweCo. Business - Conception

 

Q: Have you always wanted to start a business of your own? What was the driving passion behind starting something from scratch?

A: I never ever ever thought of myself as a business owner, probably because I'm not the most responsible or organized human so being an "entrepreneur" is kind of laughable to my former self. I just knew I loved design, the concept of creative freedom and marketing planning, but the rest was very daunting.

Dallas has a lot of reputable and desirable places to work (Neiman-Marcus, Fossil, advertising agencies - to name a few) and after trying to go that route and taking interviews, I decided that since it wouldn't be too long until when Sean and I wanted to start a family, it wouldn't be fair to an employer to train me and then have me leave soon after to raise my child. So, I determined that LoweCo. would be the most flexible and reasonable way to go. And Sean is a business-mind so I'd always have someone to help me on the pieces I was naturally lacking. Hindsight, starting a company while pregnant was incredibly stupid. You live, you learn!

Q: How did you take LoweCo. from idea to action? What advice do you have to other aspiring creators and entrepreneurs trying to find their thing or move their side hustle forward?

A: I'm not the most decisive person and since this is my first solo business venture, it took a lot of toe dips in the water before the big leap. I had to have a product (which includes vendors and materials), a brand and a site to start for real. As long as you have a passion, goals and a to-do list, anyone can get anything going. Oh, and grace for yourself and the inevitable bumps in the road. "How I Built This" is a great podcast for those who are thinking about starting something; so many great tips and ways to get where you want to go. (Side note: Patagonia's Owner resonated the most with my personal business style!)

Q: How did you find the printing company for your sweet cards?

A: Since I hadn't worked in Dallas before, I didn't have many friends in the industry that I could ask for business references. But after networking and meeting young entrepreneurs through local events and through friends, I was taken under the wing of Chelsea Carpenter of Southern Fried Paper. The pieces her company creates are beautiful and creative and although I wasn't planning to be in her exact segment of the market, I was still hesitant to ask her advice or for her manufacturers. I called her and said "please please excuse me if I'm stepping over the line and I'm so sorry if I'm doing this all wrong, but can you tell me who you work with in the city?" I was really worried this would ruin our relationship and friendship, and after holding my breath waiting for the answer, she said, "Girl, don't apologize. Us girls got to stick together." And then she told me her vendors and their contact information. I couldn't believe it. Girl power at its best. I owe my business to her. And now, anytime someone asks me about where to get their wedding invitations or anything they specialize in, I direct them to Southern Fried Paper. Check them out, they're amazing :) 

 

LoweCo. Business - Current

 

Q: What do you love most about LoweCo.?

A: I love the freedom of creativity that I have with LoweCo. Since it's my business, I can decide which products and sayings I introduce and to whom I sell them. It's the best type of challenge and even though it's incredibly hard sometimes to be a grown up, it's nice to know I'm being pushed to do things I don't want to do (ex. financial stuff, legal stuff, organization) so I can truly see my potential.

Personification of our YOUR TUSH IS THE ONLY ONE I WANNA SQUISH card.

Personification of our YOUR TUSH IS THE ONLY ONE I WANNA SQUISH card.

Q: What is your favorite LoweCo. card/phrase?

A: That's like asking your favorite child...I have a special place for TUSH and AGAIN/ANNIV because they each make me giggle when I read them aloud but our Cards That Grow are my bestie bests. I mean, plantable cards?! YES.

Q: How do you come up with the captions of the cards? Would you consider making a competition with your followers to see who could come up with a new caption for a card?

A: When I'm feeling extra witty, I sit down and write down all my ideas and I don't filter a thing. I then categorize the best sayings into occasions and see which occasion is lacking and focus more on that sentiment. I also keep a running note on my iPhone of fun ideas for captions or whatever when I'm inspired in daily life.

A competition would be a great idea! I would love to see what our followers come up with and I will definitely start thinking about how to implement that into our calendar. Thanks for the suggestion! :)

LoweCo. Gift Set - featuring our THANKS, YOU macho cards in its acrylic keepsake box

LoweCo. Gift Set - featuring our THANKS, YOU macho cards in its acrylic keepsake box

Q: Do you partner with non-profits?

A: I've worked with a couple of 'for charity' organizations and donated products to many groups that request them, so I guess that answer is yes!

Q: Do you have a team of people helping design or are you doing it all on your own?

A: I've been in business for a year and half and this past month has been the first time I've had help in the designing department. I have three summer interns and two of them are graphic design-focused. I am still the Creative Director, but I'm delegating some of the design tasks to two young ladies :)

 

Photography by Jennefer Wilson

Photography by Jennefer Wilson

LoweCo. Business - Future

 

Q: Do you want to expand your LoweCo. brand to other things besides stationery? Will planners be incorporated? Bookmarks?

A: We are planning to expand our offerings very soon to home goods, other paper items and other gift-related products. In early 2018, the first phase of our home-centric CASA Collection will be launched and will (potentially) include luxury candles, coasters and limited quantity art pieces on canvas. I am also hoping to incorporate gourmet food items to our range of products! Once everything is solidified, you all will be the first to know what's coming up next :)

As for planners and bookmarks, I'm not sure that is in the near future but I'll never rule anything out!

Q: Do you want to add color into the cards in the future?

A: The lack of color has been the signature for our brand and as much as I completely adore the white monochromatic textured concept, I have been trying to find the most appropriate and unique way to incorporate color. It will happen eventually! Stay tuned!

Q: What is your ultimate goal of where you want the LoweCo. brand to go?

A: My ultimate goal is that LoweCo. becomes a luxury lifestyle brand that is known globally. WOW THAT SOUNDS SERIOUS AND DAUNTING BUT I LIKE IT

Homemade croutons by Bon Appetit Magazine

Homemade croutons by Bon Appetit Magazine

Q: Are you able to tell us about any exciting new developments in expanding the brand?

A: I've leaked our CASA Collection but one thing that I'm reeeeeeally excited about eventually is gourmet croutons. It'll make sense, I promise. Oh, and they'll be DELICIOUS.

Q: Will you be having a pop-up in the near future in Manhattan or elsewhere?

A: I haven't planned a pop-up anytime soon but I am always interested in meeting and seeing people that are fans of LoweCo.! I was in discussion with a well-known Manhattan retail shop and if it comes to fruition in NY or anywhere else, believe you me, we will announce it! :)

Q: Have you ever thought about putting a store in California?

A: I started LoweCo. with the hopes that it would allow me to balance raising my family and working at my own pace. Opening a storefront would definitely take a lot more time, resources and energy away from my newly growing family so I haven't thought about that avenue yet. But I never say never!

 

Personal

 

Q: Why are you so attractive?

A: Why, Sean Lowe. Why.

Proving that you gotta do what you gotta do. Be glad I didn't include the same photo but with him breastfeeding :)

Proving that you gotta do what you gotta do. Be glad I didn't include the same photo but with him breastfeeding :)

Q: How do you manage being a business owner, mom and wife?

A: Not easily. After a year of riding the strugglebus around many towns, I have figured out how to prioritize my to-do lists and give myself grace when I fail. I have also tried to balance all of my roles by asking for help. There's no shame in delegating!

Q: Are you thinking of adopting any kids?

A: Sean and I are both planning to adopt children and we cannot wait until God blesses us with the opportunity to parent more biological and adopted children!

Q: How do you keep your hair healthy?

A: I honestly don't wash it all that often (2.5 times a week), drink water constantly, take my vitamins and thank my genetics! 

Q: How has being a mother changed your life?

A: How has it NOT changed my life?! Being a mother has been so special, challenging, delightful, emotionally-draining, time-consuming and fulfilling. My life has turned upside-down and I am a better person for it. I daily attempt to be more patient and selfless and mature. Attempt is the operative word.

Just weeks away from meeting Samuel and repping LoweCo. at a Dallas fashion show

Just weeks away from meeting Samuel and repping LoweCo. at a Dallas fashion show

If you have any other questions, please ask below! Thanks for your interest in LoweCo. and how it came to be. Join our email list to find out more about what's the haps with our brand, upcoming events and product launches!

With Lowe,

Catherine :)

LoweCo. Wedding Collection
Our Wedding Collection offers "something new." We wanted to make this collection extra special, so we are highlighting our signature sweet and sassy messages with rose-gold foil. Image art by Magdiel Lopez.

Our Wedding Collection offers "something new." We wanted to make this collection extra special, so we are highlighting our signature sweet and sassy messages with rose-gold foil. Image art by Magdiel Lopez.

Our Wedding Collection was inspired by two things: our customers and our creator. Awhile back, we took a twitter poll (if you aren't following us, you should - @loweco_) and asked what you were looking forward to us releasing. Wedding was by far the favorite. Even further back, our founder Catherine Lowe - Catherine Giudici at the time - was designing the wedding invitations for her nuptials to Sean Lowe. She had so much fun in fact, that it was the last seed planted in her mind to create more paper goods that were chic with an edge. LoweCo. wasn't soon created, but it was nonetheless inspired by this entree on her bride plate.

We absolutely adore our classic blind-embossed cards that make up the entirety of our LoweCo. pieces, but we wanted to give our brides something new. This wedding collection will consist of cards that are adorned with rose-gold foil. ("And the crowd goes wild!") With pieces for the bride to give to her gals, the couple to give to their guests and your guests to give to the couple, we cover just about everything short of the invitations.

 

Bridesmaid Cards 

We know the girls that will stand by your side on your big day are special. We know that the moment you ask them to be your Bridesmaid or the coveted spot of Maid of Honor is a moment to remember. And we know that they will keep that card you present them with forever. These cards are really what came first when we decided to create this Wedding Collection. 

'YOU MAID IT'  and  'GOT THE GUY, BE MY GIRL?' blind-embossed with rose-gold foil logo on the back of the folded 3x3" card, available as a single card and in packs of three.

Save The Date Card

LoweCo. thinks of your Save The Dates as an extension of your event itself. What do you want your guests to first see? A chic, inviting, frame-worthy card that each person will want to put on their fridge for months? Well, that's exactly what we have for you.

'SAVE THE DATE, PRETTY PLEASE' embossed with rose-gold-foil with lines to fill in with your 'WHAT / WHEN / WHERE' of the big day. Flat, 5.1875x5.1875" message on heavy cardstock, available in packs of 24 accompanied with opaque white euro-flap envelopes and extra postage for the unique size.

Congratulations Card

In the age of wedding registries that ship the chosen gift to the couple's doorstep, our pieces are always begging to be a part of a more intimate exchange. We implore you to order your gift ahead of time, have it shipped to you and personally wrap and deliver it. Our card will ensure that the bride and the groom remember what you gave them (even though they chose it) and will have a sweet memory of respite amongst the chaos of their newlywed-dom.

'WINNER WINNER FOREVER INDECISIVE DINNERS' blind-embossed with rose-gold foil logo on the back of the folded 3x3" card, available as a single card accompanied with a glama-envelope.

Thank You Card

As someone who easily had a bout of carpal tunnel from writing thank you cards after her wedding, I wanted to design something that was pretty to look at and a good size to write a little or a lot. (After 20 or so, you won't be taking the former for granted.) In addition to making your gratitude obvious, these TY cards make the statement: "I'm grown sexy, or at least attempting to be in this moment."

'WE SAID 'I DO' NOW WE SAY 'THANK YOU'' embossed with rose-gold-foil and free space to write your message. Flat, 5.1875x5.1875" on heavy cardstock, available in packs of 24 accompanied with opaque white euro-flap envelopes and extra postage for the unique size.

 

Catherine LoweComment
Cards That Grow: This Month
Our Cards That Grow collection launches 3/11 in Seattle.

Our Cards That Grow collection launches 3/11 in Seattle.

This month, we are launching Cards That Grow, an eco-friendly initiative featuring plant-able high-end greeting cards. These plant-able cards are made with 100% recycled paper embedded with non-invasive wildflower seeds. Think black-eyed susans, baby-blue eyes, Siberian wallflower.

Imagine a wildflower with a sweet message right on the blooms. After you’ve shared the card with a loved one, they can plant that very card and watch it bloom into a wildflower. Think of these grow-able cards as a gift within a gift; a present that any nature-loving, design-appreciating person will covet every season for years to come.

 

We are taking the same high-quality product that you know and love and bringing them to the next level with Cards That Grow.

 

This collection will consist of three blind-embossed cards with messages ‘HI.’, ‘HAPPY HAPPY’ and ‘IT’S A BIG DAY’. These three new cards will come in both of our unique sizes: a folded 3x3” (our poco) and a flat 5x5” (our macho). The pocos will be available for $7 and the machos will be available for $11. Each card will be accompanied with a recycled envelope and instructions on how to plant your paper.

We know how much you loved our HAPPY HAPPY print so we decided to give it to you in a card form and even better, a plant-able one. We also added HI. and IT'S A BIG DAY so you can give our grow-able cards to anyone for any occasion.

Let your words flourish on LoweCo.’s Cards That Grow.

Catherine Lowe 2 Comments
¡LoweCo. Turns Uno! RECAP
The ¡LoweCo. Turns Uno! fiesta gets fired up at The Forum.

The ¡LoweCo. Turns Uno! fiesta gets fired up at The Forum.

¡LoweCo. Turns Uno! was a blast and a half. We had so much fun that we forgot to take pictures on our phones so good thing we had Silver Bear Creative and Swan Photography to document all the FREAKING FUN WE ALL HAD. Get ready for major FOMO, y'all.

Samantha Belbel concentrating on her craft at Wine & Watercolor Hour before the fiesta.

Samantha Belbel concentrating on her craft at Wine & Watercolor Hour before the fiesta.

The night started with Wine & Watercolor Hour with Catherine Lowe where our guests received one of our three prints (LOVELY, HAPPY, VEST) to watercolor and take home while enjoying a bag of LiveLovePop, unlimited glasses of Gallo Wines and bottles of Honest Tea. We wanted to promote girly gabbing with new neighbors so we went for a long table to fit all our excited new friends.

Bloggers Lonestar Southern's Kate Padgitt (left) and The Perennial Style's Ellen Flowers (right) at Wine & Watercolor Hour before the fiesta.

Bloggers Lonestar Southern's Kate Padgitt (left) and The Perennial Style's Ellen Flowers (right) at Wine & Watercolor Hour before the fiesta.

Old friends of McKinney, TX and new fans of LoweCo. took pictures between Wine & Watercolor Hour and the fiesta. Shay Shull of MixandMatchMama.com (and Catherine Lowe's sister-in-law) and her friends brought the party to the party :)

Old friends of McKinney, TX and new fans of LoweCo. took pictures between Wine & Watercolor Hour and the fiesta. Shay Shull of MixandMatchMama.com (and Catherine Lowe's sister-in-law) and her friends brought the party to the party :)

Once the VIP hour was over and the table was cleared, the dancing began. DJ Christy Ray blasted hip-hop (Catherine's favorites) and the perfect dance music all evening. To fuel the night, Taco Heads supplied hungry guests with a range of fresh tacos. Their station was a frequent stop in the night for vegans and meat-eaters alike. And to wash down those tacos...our signature drinks! Mint Dentistry Mojito, Blaine Bowen Baloma and Fave4Hair Firework (this had pop rocks in it!) were a hit and made the perfect accessory to everyone's killer dance moves. 

DJ Christy Ray made quite the impression with her amazing playlist.

DJ Christy Ray made quite the impression with her amazing playlist.

Guests couldn't help but get down to Christy Ray's cuts. Catherine Lowe wearing a Lion & Witch festive frock was a sucker for the party playlist.

Guests couldn't help but get down to Christy Ray's cuts. Catherine Lowe wearing a Lion & Witch festive frock was a sucker for the party playlist.

Taco Heads' delicious tacos were the perfect party food for ¡LoweCo. Turns Uno!'s hungry guests.

Taco Heads' delicious tacos were the perfect party food for ¡LoweCo. Turns Uno!'s hungry guests.

Our ISN'T SHE LOVELY basket included a GLAMboxes GLAMpetite makeup box, Blaine Bowen + Fave4Hair products, Baublerella pieces, two of our LOVELY cards and a $250 gift card to Blushington.

Our ISN'T SHE LOVELY basket included a GLAMboxes GLAMpetite makeup box, Blaine Bowen + Fave4Hair products, Baublerella pieces, two of our LOVELY cards and a $250 gift card to Blushington.

Every half hour during the fiesta, Catherine Lowe got on stage to announce the winners of the coveted gift baskets that were raffle items for the night. We had seven lucky winners of baskets that included Fave4Hair products, West Coast Vibes garb, A Night at Reunion Tower, Finell products and many more amazing items.

Guests could also shop some of LoweCo.'s cards for Valentine's Day and beyond, at a neighboring table. While some partygoers shopped and some entered the raffle, others were taking their photos in the mirmir photobooth. All the photos taken that night can be seen here but guests were given a hardcopy after each shot.

MK Event Boutique was responsible for the planning and execution of Catherine's vision for the night and brought some wonderful vendors to the forefront. RLove Floral had mini cactus centerpieces on each of the bar tables and also elegantized (someone should really make that a word) the place up with arrangements up high and down low.

One of the highlights of the night was our ¡UNO! pinatas made by Sarah Robison. Each was filled with 17 lbs of candy and ridiculous swag like Fave4Hair products, Blaine Bowen jewelry, Mint Dentistry dental care products (gotta take care of them teef!), mini UNO games, and fun noisemakers. Not only did they make for awesome decor, they were pretty entertaining. Catherine Lowe made the inaugural whack and it took about 10 swings, 4 stabs and 3 yanks to get the goods out.

Seven baskets in total were raffled off during the night. Our "GIRL TALK" Basket included our GIRL TALK pack of poco cards, a Giant Uno game, Blaine Bowen tees, Baublerella's Glitzy Gloves, Katy Girl Designs prints and a huge box of luxury chocolates by Kate Weiser.

Seven baskets in total were raffled off during the night. Our "GIRL TALK" Basket included our GIRL TALK pack of poco cards, a Giant Uno game, Blaine Bowen tees, Baublerella's Glitzy Gloves, Katy Girl Designs prints and a huge box of luxury chocolates by Kate Weiser.

When the pinatas (finally) started to rain swaggies, our staff handed out sombreros, headbands, beads, oversized glasses, maracas and other fun festive items to really crank the party up. We called this Crazy Hour which was inspired by a Peruvian wedding Catherine attended years ago.

After some more dancing, raffling, drinking, and eating, our "birthday cake" in the form of a Churro Macaron Tower by Joy Macarons was passed around for everyone to enjoy.

Once all the announcements had been made, Catherine Lowe's mother-in-law had left the building and the raffles were all given out, Christy Ray and Catherine had a moment. Karaoke Cat, we shall call her, sang "My Boo" for the crowd with a sombrero on her head and no shoes on her feet. The sign of a very good time. 

 

 

 

 

One of our lively guests enjoys her spoils from Crazy Hour.

One of our lively guests enjoys her spoils from Crazy Hour.

MK Event Boutique passes around our Churro Macaron Birthday Cake.

MK Event Boutique passes around our Churro Macaron Birthday Cake.

Catherine Lowe and LoweCo.'s Executive Assistant (and much more) Quinn Barker revel in an event well done.

Catherine Lowe and LoweCo.'s Executive Assistant (and much more) Quinn Barker revel in an event well done.

MK Event Boutique and LoweCo. intertwined to create a memorable fiesta.

MK Event Boutique and LoweCo. intertwined to create a memorable fiesta.

A big THANK YOU to our sponsors, vendors, guests and supporters.

We couldn't have done it without you.

 

Venue: The Forum / Event Planners: MK Event Boutique / DJ: Christy Ray / Sponsors: Fave4Hair, Blaine Bowen, MINT Dentistry, Honest Tea, Baublerella, LiveLovePop / Food: Taco Heads, Joy Macarons / Wine: Gallo Wines / Photography: Swan Photography / Videography: Silver Bear Creative / Floral: RLove Floral / Pinatas: Sarah Robison / Donations for Raffles: GLAMboxes, Kate Weiser Chocolate, Baublerella, Finell, Katy Girl Designs, Blushington, West Coast Vibes, Happy Plugs, Reunion Tower

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A Note from Catherine

I may not personally scream 'luxury' or 'chic' or even 'high-end', but I'm pretty positive I know how to create a product that is. I'm like the Grace Coddington of stationery, pulling together u-chic-ness out of what looks to be resourceful chaos. (If you don't know Grace Coddington, she was the Creative Director for American Vogue for 28 years and she's known for her big, fuzzy red hair and amazing photoshoots. If you DO know Grace Coddington, I'm being extremely generous with my comparison, I know it's a kind of blasphemy and I apologize.)

I shop at Buffalo Exchange, not Gucci. I get my hair cut at barber shops, not classy salons. I drive a beat-up Toyota 4Runner previously owned by my father-in-law, not a souped-up Range Rover. All this to say, you may think goofy Catherine Giudici doesn't match up perfectly to Founder and Chief Creative Officer to LoweCo. Luxury Paperie Catherine Lowe, but she does. (I do.)

I started LoweCo. because I not only love greeting cards, but I genuinely love design. And branding. And people. And love. <3 LoweCo. cards are designed with careful restraint and a cheeky play on words. 80% chic, 20% cheek. You may have a hard time seeing the product in photographs but I promise, once you get our pieces in your hands, you'll see, feel and feel the quality. LoweCo. is so my kind of minimalistic design style and I hope you can appreciate its simplicity.

I'll be taking your questions in the comments below about LoweCo. and really anything else you want to ask me. I'm a pretty open book (I'd like to think), so go for it :)

Catherine Lowe 40 Comments
We're Going on Tour

DFW PEOPLE! Catherine Lowe and our sweet paper goodies are touring the area starting like, yesterday. We'll have our Holiday Collection in tow and will be talking about and selling tickets to ¡LoweCo. Turns Uno! Come meet Catherine and shop our perfect-for-presents products.

Here are the dates you need to know:

TUES DEC 06 - Bandier in Highland Park Village from 2-4:30pm
SAT DEC 10 - Diptyque in NorthPark Center from 1-3pm
TUES DEC 13 - Landry Kate in Downtown McKinney from 6:30-8:30pm
THURS DEC 15 - Talulah & HESS in Lakewood from 6-8pm
SAT DEC 17 - With Dallasites101 at the Alexan West in Dallas from 11am-3pm

If you aren't in the area and wanna follow our tour, watch on our Instagram Story as we pepper the city. Head to the SHOP page so you can really get in on the action. Winter wink!

Catherine Lowe 1 Comment
Holiday Gift Guide

'Tis the season for sweet treats and even sweeter gifts. It's that time of year again when you're desperately searching for the perfect gifts for your closest friends and family. Look no further, we've got everything you need right here. From coffee subscriptions, to LoweCo. luxury goods to the cocktail maker everyone needs, like yesterday, we've got it all. Here are our picks for what they'll want and need this holiday season.

 

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1 Slate Coffee   Roasters Coffee should never be boring. And a Slate Coffee Subscription guarantees it wont be. By becoming a subscriber, you will receive  in-season single origin coffee selected by our head roaster. Your subscription will be roasted every Thursday and shipped the following day.  And you never know, every now and again you might get a little something extra with your order. Shop subscriptions here.

2 Vellabox    Bliss. The ultimate comfort experience. When you receive your first Vellabox your senses will awaken. We curate a perfect combination of the highest quality candles and handpicked products that complement your candle – Non-toxic, lead free, hand poured, from the best companies in the country. Indulgence delivered to your door every month. From the finest American artisans to you. Our candles are guaranteed to delight and surprise month-after-month. 3-, 6-, and 12-month options available. Shop subscriptions here.

3 LoweCo. Goods    We launched new products and cards just in time for the holidays. The same luxury look you know and love, our crisp white cards sing so sweetly this season. MISTLETOE ME, NUTMEG: A SEASONAL GREETING and MARY HAD A LITTLE BABY JESUS will be the blind-embossed messages that grace the fronts of both our machos (5x5 flat cards) and pocos (3x3" folded cards). Get them in a pack so you don't have to choose just one. Your honey, your boss and your mom will thank you.

Gilded gift tags and invitations are also available for Christmas but are great all-year round. Our 2x3" gift tags (sold in packs of 5) are simple and classic, TO / FROM in gold foil with a gold ribbon to round out their elegance. Our invitations (sold in packs of 12 with corresponding opaque envelopes) are the perfect way to let your friends know you're having a party, big or small. COME TO MY PARTY / YOU DA YOU DA GUEST blind-embossed on the front, with WHO / WHAT / WHEN / WEAR in gold foil on the back.

4 The Hostess Cutting Board   How many crackers should accompany the cheese? And don’t forget the jam! With this wooden cutting board, crafting the perfect hors d’oeuvres platter doesn’t have to be such a mystery. Crystal clear prompts—the vehicle, cheese, savory, and sweet—ensure she will be party-ready in mere minutes. Shop here.

5 A Year In Cupcakes    Cupcake mania shows no signs of slowing down, so grab this comprehensive collection for the cupcake lover on your list. With this gift, they can transform their already-delicious cupcakes into bakery-ready masterpieces at home with an entire year’s worth of celebratory adornments—you’ll find sprinkles, picks, liners, and decorations for Valentine’s Day, Easter, the Fourth of July, Halloween, Thanksgiving, Christmas, New Year’s Eve, and birthdays. Shop here.

6 Far North Spirits Solveig Gin    Every step of production for this rye-based gin takes place at the Minnesota-based distillery, from the growing of the rye to milling, mashing, and fermenting—and it makes a difference. It's one of the most flavorful we’ve ever tasted, full of grapefruit, thyme, juniper, and lavender notes. Shop here.

7 Somabar  Looking for an easy way to enjoy a bar-quality drink in your own home without bartending experience? A new appliance gives you exactly that, and it’s easier than making a cup of coffee. The Somabar, a “robotic bartender,” promises craft cocktails all at the press of a button. Shop here.

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